About Linda

"You can go to any gym but come to us and you'll have a plan." 

Sisterhood of Sweat CEO Linda Mitchell

Linda Mitchell is a fitness professional, graduate of the Institute of Integrative Nutrition, award-winning fitness competitor, author, and motivator with a passion for helping women discover the power of the Sisterhood of S.W.E.A.T. (Strong Women Empowering Achieving Together). She holds over a dozen fitness- and nutrition-related certifications and has many decades of experience working in the fitness industry. In total, Linda has helped her clients lose thousands of pounds of unwanted weight, but more importantly, she has also helped those clients feel more confident in their own skin and feel happier with who they are.

Linda is passionate about helping her clients be their best selves, both on the inside and the outside. She experienced the amazing transformation that a fit lifestyle can bring firsthand, which is why she goes above and beyond to help her clients find their own transformations. Linda helps her clients achieve their goals through workouts, nutrition, and mindset work to tackle what’s been holding them back from losing weight, getting stronger, and living a healthier and happier lifestyle. Through individual and group work, her clients get the support they need to find new confidence in themselves as they improve their mindsets and shed inches off their bodies.

Linda’s love of fitness goes back to her childhood. Her mother suffered from depression and suicidal thoughts, which greatly affected Linda and motivated her to find a way to keep herself happy. As a teenager, she discovered that working out gave her an amazing endorphin rush and really helped improve her mood if she was feeling down. Soon, she was helping her friends get active to help them manage the ups and downs of high school in a healthy way, which eventually led to her career in health and fitness.

Her love of fitness has helped Linda get through other difficult times in her life. She experienced a lot of abuse in her first marriage, and in many ways, fitness saved her life. It gave her the confidence she needed to save herself and her children from the physical and emotional abuse of her ex-husband. And, staying active helped her work through the crippling emotional aftermath of that relationship. Fitness gave her the strength she needed to dig out of the dark hole she was in so she could become a more complete version of herself. It opened a doorway so Linda could do a lot of internal self-improvement, and she now teaches those same lessons to her clients.

Linda has been an avid fitness and bikini competitor for years. She has placed Top 5 at Fitness America/Fitness Universe seven times in Fitness, Bikini, and Figure. And, she has won seven Ms. Fitness titles. Most recently, Linda received her first invitation to WBFF Worlds and competed at the 2018 Worlds in Las Vegas, NV. Preparing for these competitions has taught Linda a lot about mental strength and willpower, and she uses these lessons to teach her clients how to push through plateaus and meet their goals. And, she hopes that her amazing success as a fitness and bikini competitor in her 50s helps convince other women that age is only a number.

Linda also loves to push herself to participate in all types of fitness. In addition to being a lifter, she is a runner and obstacle course racer. She achieved the Spartan Trifecta (with Spartan Race obstacle course races) in just three months, and she was the first finisher in her age group twice. With her personal experience and professional qualifications and certificates, she also serves as a running coach to clients who are training for races.

You can find Linda on Instagram, Facebook, and hosting the Sisterhood of S.W.E.A.T. podcast. She has also been featured on Fox, ABC, CBS, ESPN, Fox Sports, The Morning Show with Mike and Juliet, several weight loss commercials, and hundreds of podcasts. And, Linda is the author of The Sisterhood of S.W.E.A.T. and the S.W.E.A.T. Project journal, as well as a contributor to Ann Louise Gittleman’s Fat Flush for Life. She’s well-known as an expert in fitness and overcoming obstacles to meet your wellness and weight loss goals.

Sisterhood of S.W.E.A.T. Story

I’ve always dreamed of having sisters. Sisters share a special bond with each other, an unbreakable connection that supports them through the good times and the bad. They know that there is always someone out there who has their back, no matter what. Sisters always have someone rooting for them behind the scenes, telling them that they can make it through the hard times and achieve their goals.

Although I never had actual sisters, I’ve found an amazing sisterhood with the women I’ve met, especially in the gym. There’s something special about the relationships you form when you’re really pushing yourself, physically and mentally. Working out brings out a certain rawness and realness that you don’t find elsewhere, and when you can share that with women who are there to support you, you’ve found an incredible sisterhood.

I created the Sisterhood of S.W.E.A.T. (Strong Women Empowering Achieving Together) because I knew the women around me needed a place where they could experience that feeling of sisterhood. You learn so much about yourself and the women around you when you’re sweating. Your time at the gym is a time when you can truly connect—when you’re not distracted by work or your kids or your phone. It’s a time when you can really talk to someone and get to know them…and get to know yourself, too.

I truly believe that some of the best relationships women have are formed at the gym. As we work out, we’re working out our bodies and our problems at the same time. And, when you’re surrounded by women who all have the same goal—to be a better version of themselves—that community is truly powerful. That’s the community that I’ve worked hard to build at the Sisterhood of S.W.E.A.T.

The Sisterhood of S.W.E.A.T. isn’t your ordinary gym, fitness center, or weight loss community. It’s a group of the most genuine, supportive women I have ever met. We come together to help each other work past what’s holding us back, whether it’s simply numbers on the scale or something much deeper. We talk and laugh and help each other through the really tough stuff in life, whether it’s a setback or negative beliefs that we’ve been holding on to for decades. The women in this community become a rock for each other, and they really lift each other up.

It’s also much more than just a place to work out. At the Sisterhood of S.W.E.A.T., we work a lot on mindset and finding self-confidence again. I meet so many women who think they are only unhappy because they’re overweight. But, in reality, there’s a lot going on underneath the surface. We get in some great workouts, but we also spend a lot of time talking about what’s holding us back mentally. That mindset piece is what really flips the switch for almost every client. Once she starts to think positively and believe in herself again, she starts to achieve amazing things, in the gym and beyond.

If you are a woman looking for a new gym or fitness center to call home, we would love to have you at the Sisterhood of S.W.E.A.T. Here, you’ll find more than just workout equipment and fitness classes—you’ll find a true community of sisters here to support you to achieve your goals. Come join us!

Live like a Champion

Sometimes you have to dig deep if you want to meet the goals that are in your heart. You have to push further than you’ve ever pushed yourself before, and you have to absolutely believe that you are capable of greatness. When I have achieved truly amazing goals in my life and when I’ve seen my clients achieve them, two things have made the difference: a positive mindset and the right tools to get to that goal. When you have the right mindset and tools to tackle your goals, you can burst through any obstacle and be a champion.

Last year, I met a goal that I had been working toward for many, many years: I earned an invitation to compete at WBFF (World Beauty Fitness and Fashion) Worlds. I’ve been a fitness and bikini competitor for close to two decades and making it to Worlds has been a dream of mine for a very long time. That invitation was the result of a lot of sweat, tears, and sheer willpower. I overcame so much to get there and put in thousands of hours of hard work to prepare myself. I truly earned that spot at Worlds, and I put everything I had into getting ready.

Then, the unthinkable happened: just a few months before the competition, I tore my hamstring practicing one of my routines. I was in a lot of pain, so I went to the ER where they told me it was just a sprain. (Later, I went to see a specialist who told me that I had actually completely torn my hamstring away from the bone.) But, I was still worried about how I was going to finish out my season: I had a WBFF show in San Francisco, Fitness Universe, and WBFF Worlds on my schedule.

Instead of letting my injury derail my dreams, I decided that I was going to go to each competition and do the best job my body would allow. Rather than wallow in pity, I made the choice to stay positive and to focus on healing my body as much as I could in those few short weeks before each competition. I used cryotherapy to help with the swelling and I worked a lot on cultivating a positive mindset, too. Because I didn’t allow myself to get bogged down in self-pity and instead focused on what I could do to get better, I was able to participate in all three competitions. It felt amazing to not let my hamstring tear hold me back from making my dreams come true.

I also had a very big moment at the Fitness Universe competition. I walked into that show without any expectations and relied on prayer and mindset to carry me through the weekend. I decided that I was going to try to do my full routine, but I would see what my body would allow me to do. At the time, I wasn’t sure if I would modify some of the moves or go full-out because my hamstring wasn’t at 100%. But, I also knew that I was capable of amazing things. I was talking to the woman who was set to perform before me, a talented gymnast, and learned she was battling an injury, too. She had torn a muscle practicing her routine a few weeks before the competition and she wasn’t able to do the splits. She wasn’t sure if or how she was going to be able to do her routine. But, she went out there on the stage, and when it was time, she jumped right into the splits, pushing past her injury. That’s when I knew that I could give my full effort during my routine, too.

I dug deep and pushed through that routine. I did everything full-out and gave it everything I had. So, it was a truly amazing moment when they called my name during the Fitness Universe awards and I learned that I had placed third in Open Fitness (the division including all women over 18) and second in Master’s Bikini. It was the highest that I have ever scored in open fitness at a national competition, and it was all because I decided in my mind that I was going to do it. I didn’t let negative thoughts hold me back; instead, I put mind over matter and used all of the mental tools I’ve learned to push to meet my goals. Cultivating that positive mindset and learning to push past setbacks is what living like a champion is truly about.

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